Most BFCM playbooks end when the sales do. This session starts there, while the shoppers you just won are still deciding whether to come back.
Four partners. Four ways to turn peak-season buyers into loyal customers.
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We’re bringing together experts across the EMEA ecommerce stack (customer support, loyalty, post-purchase experience and personalisation) for a fast, practical conversation about what happens after BFCM.
Each partner will share a focused 10-minute presentation drawing on what they’re seeing with brands right now, so you leave with ideas you can act on before the season wraps.
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What you’ll learn?
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- How to turn BFCM support conversations into retention opportunities, rather than just tickets to close
- How to build loyalty programmes that convert one-time discount hunters into repeat buyers
- How to improve the post-purchase experience (delivery, tracking and returns) so a first order leads to a second
- How to use personalisation to bring new customers back with relevant offers and recommendations
- What to prioritise in the weeks after peak, and what to set up now for the rest of the year
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Who is this for?
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EMEA ecommerce and DTC teams who want to get more value from their BFCM customers, and who are looking for practical advice they can put to work straight away.
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